The rules of marketing have changed.Has your business adapted?
For senior leaders who want to stay ahead of the seismic shifts in marketing, this briefing will help you guide your company forward.
A 45-MINUTE EXECUTIVE ZOOM BRIEFING
8 am Central, Tuesday, August 25 on Zoom
45 minutes. Limited seats.
REQUEST YOUR INVITE. INVEST 45 MINUTES SO YOU NEVER GET BLINDSIDED BY THE IMPACT AI WILL IMPOSE ON SALES.
Kearney found that 3 out of 5 buyers will be using AI platforms rather than search within the next 12 months.Bain projects AI will represent $300–500 billion in US e-commerce spend by 2030.Knowing how AI presents brands will be critical to every business going forward.
SELECT Brands Reid has partnered with
If you're a senior leader who wants to be ahead of change, not get blindsided by it, this is 45 minutes well spent.
Who This Is For
For CEOs, founders, CMOs and business leaders who see their marketing playbook aging out and want a clear, credible read on why.
- Learn how AI is changing what makes a brand visible --> so you can know whether your organization is actually prepared, or just busy.
- Learn what's really driving the pressure on your marketing team --> so you can ask better questions instead of just asking for more results.
- Learn how to understand the renewed need for brand investment --> so you know where to focus that investment for results.
See if any of this sounds familiar
You got to this level by seeing problems before everyone else did. See if any of this is already on your radar.
- Your team is doing more marketing than ever, but growth doesn't feel proportional.
- Marketing and finance aren't speaking the same language, and that needs to change.
- You've approved AI spend because everyone else is, without a clear sense of what it's actually supposed to fix.
- Your team spends most of its time reacting to this quarter, and almost none preparing for what's next.
- You suspect AI is making your competitors easier to find and recommend, and you're not sure why.
- You'd rather find out how things will change now than find out the hard way later.
What You'll Leave With
- 01Why your team's marketing activity may be increasing while its advantage is shrinking
- 02How generative AI is changing what gets found, compared and recommended — and what that means for your budget
- 03The Chosen Brand framework: how to become Relevant, Recommendable and Discoverable
- 04One clear next move for your organization — not just a new vocabulary
About Me
I'm Reid. I've spent more than 30 years as an agency-side creative executive, watching marketing evolve through the internet, social media, smartphones and search. The tactics changed every time, but one thing stayed true: businesses could still buy their way to attention. That's no longer guaranteed. Generative AI increasingly decides who gets found, compared and recommended, and it isn't paying attention to budget. That shift is why I built this briefing. Executives who are slow to change will find their companies unprepared and falling behind. And more money won't fix it.
Author of Appreciated Branding: How to Transform Your Brand From Ignored to Irreplaceable. TEDx speaker — "The Attention Crisis," nearly 50,000 views. 30+ years partnering with brands including H&R Block, Burger King, Mayo Clinic, Toro, Domino's, DuPont, Wellmark, Canadian Tire and PNC.
Frequently Asked Questions
What Leaders Need to Know ASAP About How Marketing is Changing
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